Energetic marketing and business development leader who consistently generates quality leads, tracks conversions and closes business. Expert execution of sales and marketing campaigns for adult learning, event management and digital solutions. Expert in strategic planning, SEO/SEM, direct mail, lead conversion, websites, microsites, landing pages, event marketing, advertising, PR, blogging, E-commerce, Social Media and analytics.
15+ years of progressive marketing and sales management experience in lead management, business development, knowledge management and information systems functions of SME and Fortune 500 companies.
Consultative Selling and Sales Management
Interactive and Direct Marketing Campaign Development and Execution
Customer Relationship Management
IT and Business Strategy Alignment
Lead Multi-Vendor, Multi-Functional (Matrix) project teams.
Designing, developing, and implementing major information systems including integration and change management.